Privacy Policy

This privacy policy describes how RetailFlow Technologies, located at 100 Kanaalweg, Utrecht, Utrecht, 3533 AL, Netherlands, collects, uses, and protects personal data when you use our online platform and services. We are committed to protecting your privacy and handling your data in an open and transparent manner, in compliance with the General Data Protection Regulation (GDPR) and other applicable data protection laws.

When you use our site, we may collect certain personal data. This can include information you provide directly to us, such as your name, professional title, company name, address, contact details, and any other information you choose to submit when interacting with our service, requesting information about our e-commerce platform development, inventory management software, point-of-sale (POS) systems, customer relationship management (CRM) for retail, data analytics and reporting, supply chain integration services, or IT support and maintenance.

We also automatically collect certain information about your device and how you interact with our online platform. This information may include your IP address, browser type, operating system, referring URLs, pages viewed, duration of visit, and other technical data. We use cookies and similar technologies to collect this type of information. You can manage your cookie preferences through your browser settings.

We use your personal data for various purposes. This includes providing, operating, and maintaining our services; improving, personalizing, and expanding our online platform; understanding and analyzing how you use our site; developing new products, services, features, and functionality; communicating with you, either directly or through one of our partners, for customer service, to provide you with updates and other information relating to the service, and for marketing and promotional purposes; processing your transactions; and finding and preventing fraud.

Our legal basis for collecting and using your personal data depends on the specific context in which we collect it. We will collect and use your personal data where the processing is in our legitimate interests and not overridden by your data protection interests or fundamental rights and freedoms. This includes processing for administering our business, providing and improving our services, and marketing. We may also process data based on your consent, where processing is necessary to perform a contract with you, or where we have a legal obligation to do so.

We may share your personal data with third parties who provide services on our behalf, such as hosting, data analysis, IT services, customer service, email delivery, and auditing services. These third parties are required to protect your data and are only permitted to use it for the specific purposes for which it was shared. We may also disclose your information if required to do so by law or in response to valid requests by public authorities, or to protect our rights, property, or safety, or the rights, property, or safety of others. If we are involved in a merger, acquisition, or asset sale, your personal data may be transferred.

Your data may be transferred to, and processed in, countries other than the country in which you reside. These countries may have data protection laws that are different from the laws of your country. We take appropriate safeguards to ensure your personal data remains protected in accordance with this privacy policy, including using standard contractual clauses approved by the European Commission for transfers outside the European Economic Area.

We implement appropriate technical and organizational measures designed to protect your personal data from accidental or unlawful destruction, loss, alteration, unauthorized disclosure, or access. However, no method of transmission over the Internet or method of electronic storage is completely secure, so we cannot guarantee its absolute security.

We retain your personal data only for as long as is necessary for the purposes set out in this privacy policy and to comply with our legal obligations. The retention period is determined based on factors such as the nature of the data, the purpose for processing, and legal or operational retention needs.

You have rights concerning your personal data under GDPR and other applicable laws. These rights may include the right to access, rectify, erase, restrict processing, object to processing, and portability of your data. Where we process your data based on consent, you have the right to withdraw that consent at any time. You also have the right to lodge a complaint with a supervisory authority.

Our site is not intended for children under the age of 16, and we do not knowingly collect personal data from children. If we become aware that we have collected personal data from a child without parental consent, we will take steps to remove that information.

Our online platform may contain links to other websites not operated by us. We are not responsible for the privacy practices of these third-party sites. We encourage you to review the privacy policies of any third-party site you visit.

We may update this privacy policy from time to time to reflect changes in our practices or for other operational, legal, or regulatory reasons. We will notify you of any material changes by posting the new policy on this page.

If you have questions about this privacy policy or our data practices, you may contact us in writing at our physical address: RetailFlow Technologies, 100 Kanaalweg, Utrecht, Utrecht, 3533 AL, Netherlands.